The official My Scene website (myscene.com) launched sometime in 2002. The website was part of Everthinggirl.com which featured many sites for other doll lines by Mattel such as Barbie and Polly Pocket. The My Scene site is no longer available nor is the EverythingGirl site. However, some of the games from the original website are still available on Mattel's website.
The first My Scene website launched in 2002 and featured the three main characters, Barbie, Chelsea, and Madison. The site had an area for webisodes, trends, and character pages. Each character had a blog accounting their daily lives and a section with information about them as well as links to the other characters pages. Many of the features within this site would appear in future versions. The following are screenshots from this version of the website.
From 2004 and the 2010's the site had remained mostly the same but with a few minor changes over the years. The homepage changed the most throughout the website's run. Also, sometime in the late 2000's and early 2010's did the art style change and new characters such as Nia and Kennedy became part of the My Scene line (Kennedy being Barbie's replacement). Some of the original characters such as Nolee, Barbie, Sutton and Ellis were removed from the new lineup and Delancey received a new look. Features such as character pages, the shop, webisodes, and blogs were included in this version of the website, though the blogs were short-lived. A lot more characters and games were in this version.